Lincoln: Beck Says Hello Again to Sound and Vision
ROLE: CREATIVE LEAD
We kicked off a year-long digital and experiential campaign called “Hello, Again", that challenged people to look at the old and familiar with new eyes, just like we were asking people to do with Lincoln. To launch this campaign, we invited 300 people (influencers, press, and some of our friends) and told them that they were going to share an intimate gathering with us, where we'd experience the old and familiar in a new way.
Everything about the event, from the food, to the song, to the stage, to the music video afterwards was reimagined by us. We teamed up with the best of the best in the industry since everything had to be reimagined and till this day, this was the hardest, but most rewarding project I have ever gotten to work on, nevermind lead.
HELLO, AGAIN GOODS
For the live event, I made original art for the invite, inspired by the 360 stage and the circular earbuds. I also designed the signage for Al's Record Shop, a faux storefront at Fox Studios guests enter through to get to the concert as well as the AIAIAI earbud packaging we gave away to guests as a reminder to check out the online experience launching later that week.