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Target: Get Fit Girls! Interactive LookBook

Target: Get Fit Girls! Interactive LookBook

ROLE: CREATIVE DIRECTOR

To help launch Target's new Champion C9 sports bra collection, we created an interactive gif lookbook. Guests were encouraged to input their favorite phrases or name, select their workout style, and were served up to get their own personalized lookbook, highlighting pieces from the Champion C9 that would best support their workout style. 

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  B is for Burpees   Each letter corresponded to a workout move in gif form, which in turn showed off the different styles of bras we had available.

B is for Burpees

Each letter corresponded to a workout move in gif form, which in turn showed off the different styles of bras we had available.

  Pinterest Boards = Mini-Workouts   We consulted a fitness expert to help us create mini workout sessions targeting specific areas while spelling out fun and encouraging phrases. WIN for example gives you an arm workout.

Pinterest Boards = Mini-Workouts

We consulted a fitness expert to help us create mini workout sessions targeting specific areas while spelling out fun and encouraging phrases. WIN for example gives you an arm workout.

Well, we got to make advertisements! So we did. Banners, FB carousel, the whole digital package.