Target: Get Fit Girls! Interactive LookBook
ROLE: CREATIVE DIRECTOR
To help launch Target's new Champion C9 sports bra collection, we created an interactive gif lookbook. Guests were encouraged to input their favorite phrases or name, select their workout style, and were served up to get their own personalized lookbook, highlighting pieces from the Champion C9 that would best support their workout style.
Well, we got to make advertisements! So we did. Banners, FB carousel, the whole digital package.